PUP Turns Gnarled And Bloody Into High Punk Art

The early rough cut had X-ray callbacks to all the videos. We had X-rays of the busted bones, Zach’s broken wrist, the cut hand from “Guilt Trip,” Stefan having cymbals in his back from “Reservoir,” and his broken arm from doing the inverted Jesus pose and falling into the crowd in “Dark Days."
The idea was they’d been on this tour for however long and they’re broken and battered, emotionally and physically — and they really were. There’s that one X-ray of Stefan’s real throat. The story of the video is a slightly more gnarly version of the very real life PUP story. We literally shot a video where they set each other on fire, soaked in blood, and were physically trying to kill each other. I don’t have a clue what we can do [to top this video] next.

-- Juno nominated filmmaker Jeremy Schaulin-Rioux describes making PUP's new video, "If This Tour Doesn't Kill You, I Will" -- Fader

Soure, External. "PUP Turns Gnarled And Bloody Into High Punk Art." FYI Music News. June 03, 2016. Accessed June 06, 2016. http://www.fyimusicnews.ca/articles/2016/06/03/pup-turns-gnarled-and-bloody-high-punk-art.